You.i TV breakthrough brings React Native to all 10-foot platforms

CES C-Space showcase to demonstrate cross platform strategy reaching Roku devices

Ottawa, Ontario(14 Dec 2017)

You.i TV, a global leader in video app experience platforms, today announced that it is extending the benefits of the React Native development framework to streaming devices, consoles and smart TVs, dramatically increasing the utility of the Facebook-backed open source JavaScript project.

At CES 2018, You.i TV will show how You.i Engine One can bring superior user experiences to 10-foot platforms – including Roku – using the same code portability and efficiency that React Native enables on mobile platforms.  During the January 9-12 event, You.i TV will be demonstrating how integrating You.i Engine One and React Native can simplify development at its C-Space exhibit at the Aria Hotel and Casino Resort.

“While React Native is proving its worth in mobile, limitations on app scope, device reach and UX workflows lessen its value in broader cross-platform environments,” said Andrew Emmons, VP of Product for You.i TV. “Adding the power of You.i Engine One opens the door  to nimbly and cost-effectively creating and updating richer, more flexible apps that drive engagement, monetization and brand consistency.”

You.i TV’s core technology eliminates a key issue in how React Native provides abstractions to operating system native controls for iOS and Android: the need to write different code for different platforms.  By porting React Native to You.i Engine One, developers benefit from You.i Engine One’s single codebase approach, performance and workflow, so they can create graphically and functionally superior apps.

The combination of RN and You.i Engine One breaks new ground by placing all supported platforms on an equal playing field for developers, and by allowing them to leverage existing investments in React, React Native and ecosystem enhancements. Additional benefits include gaming engine-type performance and integration with You.i TV’s patented designer workflow.

“Roku stands as an integral part of any successful direct-to-consumer strategy,” said Jason Flick, CEO and co-founder of You.i TV.  “We believe that bringing React Native and Roku  together is a breakthrough for 10-foot cross platform strategies that can immediately improve the consumer experience.” 

About You.i TV

You.i TV is a privately held company whose You.i Engine One software platform enables TV and media companies worldwide to engage users, create customers, and ultimately fans. You.i Engine allows customers to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base. Brands such as Turner, NBA, Disney, National Geographic, Cartoon Network, Fox and the Canadian Football League are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications. You.i Engine has been licensed in major industry genres, including entertainment, kids, sports, and news. For more information about You.i TV, visit our About Page, Product Page, or take a look at the You.i TV Blog.