Two Approaches to Streaming Localization
Learn more about localization at Streaming Media's next event.
Watch the complete presentation from Streaming Media West, LS105. Scaling for the Demands of a Growing Live Audience, in the Streaming Media Conference Video Portal.
Read the complete transcript of this clip:
Corey Smith: So there's kinda two different approaches we take for localization. I'll touch on the Overwatch one and then, I'll cut back to BlizzCon. So Overwatch, typically, it's been done in North America here, in Burbank, so it's English for show. Next year, it'll be in a local. If it's in South Korea, the show will originate in Korean. And then we'll localize it to English here in the United States, so that's kind of a different touch of a localization piece.
But last year, in how we kinda scale our global distribution is we essentially take our clean feeds, send them to local providers in key areas that are partners, they'll actually put their own spin on the show, put their dirty flavor of it, and then, restream it back to us, so we can offline record it, check QC, and then, QA it back out to our distribution channels. So we'll send a live stream all the way to Korea. They'll send it back to us and then, we'll basically line record it and then, redistribute it back to Twitch on their behalf. That's just one workflow.
So last year, we had six different regional partners that we used; Russian, Portuguese, French, German, Russian, and Chinese, so six, plus English, is seven. For BlizzCon, last year, we did eight languages live, English being the eighth language, and then, we had seven regional languages. But that was all done UN-style voice translation at the actual Anaheim Convention Center, so we actually took our video feed with English up to the third floor of the convention center. 32 translators were sitting in iso booths, speaking their native language back into the broadcast. We send that back down, remuxed it back into the feed with clever embedding, and before it even hit the ground encoders to go to cloud.
Last year, we actually did the same thing, but the translators were actually offsite in Valencia, California. So we actually sent the feed via Skype of all things to that regional localized partner and they sent us back all of the audio streams and we kinda did the re-embed just like we had done the previous years, so that's one way of us scaling multi-layer.
Related Articles
While featuring localized content on streaming platforms still faces logistical and legal challenges, there are new ways to present a regional user experience via apps that can feature hyper-local channels that can help tie communities together.
22 Aug 2022
LiveU's Ben Gabrielson explains how LiveU enables multicam--aerial and oar-level--coverage, remote production, and streaming to ESPN+ for Harvard crew in this clip from ESports and Sports Streaming Summit 2019. Learn more at www.streamingmedia.com.
06 Apr 2020
Twitch VP Sales Katherine Bowe and Streamer Brooke "Dodger" Thorne discuss streamer community building and interaction in this clip from their fireside chat at Esports & Sports Streaming Summit at Streaming Media West 2019.
25 Mar 2020
VisualON SVP and Head of Business Development Michael Jones discusses the challenges and timetable for reaching <1 second latency in large-scale live sports streaming in this clip from Esports & Sports Streaming Summit at Streaming Media West 2019.
28 Feb 2020
Lightstream's Stu Grubbs discusses Lightstream's cloud-native live video production architecture in this clip from Esports & Sports Streaming Summit at Streaming Media West 2019.
21 Feb 2020
USA Softball's Codi Warren and Maestro.io's Ari Evans discuss how brands meet more and less knowledgeable sports and eSports viewers where they are in this clip from their panel at Esports & Sports Streaming Summit at Streaming Media West 2019.
19 Feb 2020
Nitro Circus VP of digital content Remi Guyton discusses emerging opportunities in action sports streaming in this clip from ESports & Sports Streaming Summit at Streaming Media West 2019.
17 Feb 2020
Mux Founder & Head of Product Steve Heffernan discusses the pros and cons of different methods of lowering latency for large-scale live sports event streaming in this clip from Streaming Media West 2019.
14 Feb 2020
Comcast Technology Solutions' Matt Smith, Fox Sports' Michael Bucklin, and BC Live's Stefan Richardson discuss what draws audiences ti sports content in this clip from ESports & Sports Streaming Summit at Streaming Media West 2019.
12 Feb 2020
University of Oklahoma Assistant Athletic Director Jacob Potter discusses how his department met the challenges of filming golf on a tight budget with a LiveU Solo-driven workflow in this clip from Streaming Media West 2019.
10 Feb 2020
Zixi Head of Product Tim Baldwin discusses Zixi's approach to live linear over IP in this clip from a Live Streaming Summit panel at Streaming Media West 2019.
07 Feb 2020
Google's Kiran Paranjpe, WWE's Jared Smith, World Surf League's Rich Robinson, and NASCAR Digital's Brendan Reiley discuss sports streaming distribution strategies in this clip from Streaming Media West 2019.
30 Dec 2019
Streaming Video Alliance's Jason Thibeault and WarnerMedia's Jason Press discuss co-viewing, human curation, and other elements of WarnerMedia's global strategy for HBO Max in this clip from their fireside chat at Streaming Media West 2019.
18 Dec 2019
Cinedigm CEO Erick Opeka discusses the impact of the Disney+ launch on the global OTT market in this clip from Streaming Media West 2019.
16 Dec 2019