StreamSpread Debuts, Promoting and Distributing Live Video
Sensing a need in the emerging live video market, a company called StreamSpread has launched to help streamers find and audience and publishers earn ad revenue.
Live stream creators are advertisers in this workflow, and they pay money to place their streams on suitable pages. Streamers start by creating a campaign on StreamSpread. They set up a credit card or PayPal account, and use StreamSpread filters to search the publisher directory for suitable websites to carry their live stream. They'll need to send offers to publishers prior to streaming. When they go live, their video will appear on those selected sites.
Video creators have the option of paying per view ($5 per 1,000 views) or per minute ($0.03 per hour viewed).
Publishers working with StreamSpread create "viewports" on their pages where live streams can be shown. These are automatically populated with live video when appropriate streams are available. Both creators and publishers can view real-time stats on campaign performance.
StreamSpread was co-founded by its CEO, Anton Alexa, a former professional gamer. The company is registered in Delaware, but the engineering office is in Kiev, Ukraine.
“StreamSpread solves the problems caused by a lack of infrastructure in today’s rapidly growing live video streaming market,” Alexa says. “We help streamers attract more viewers in a short time, while publishers and website owners can provide something new and exciting for their readers. It’s a win-win solution.”
Related Articles
Members in over 30 countries can now share live video via Facebook, a number that will expand in the coming weeks, the company said.
29 Feb 2016
The final steps in the live streaming workflow—delivery and analytics—are in some ways the most vexing, but they're crucial measuring the success of any event or channel.
18 Feb 2016
In this panel you'll find monetization experts who will break down the challenges facing live event monetization and offer insights into innovative ways to make sure you're not leaving money on the table.
16 Feb 2016
Today's live webcasts generate significant amounts of metadata that must be synchronized with live streams, and the content itself must be properly protected for live delivery and packaged for VOD syndication.
16 Feb 2016