July 10, 2024

Online Video News

Enhancing Ad Performance for Smaller Streamers with Moloco’s AI Solution

When it comes to delivering effective video advertising, smaller companies often face significant challenges. Unlike major platforms like Amazon, Google, and Meta, these companies lack the extensive viewer data that enables precise ad targeting. Moloco aims to bridge this gap with its AI-based platform and streaming media service, providing smaller streamers with tools to enhance their advertising performance. Dave Simon, General Manager of Growth Initiatives at Moloco, recently discussed the company's solutions and insights from a recent YouGov survey in this interview with Streaming Media's Jan Ozer.

Zixi CEO Gordon Brooks Talks Zixi-Clearhaven Partnership and IP-based Streaming Growth

On June 14, scalable IP-based media transport software supplier Zixi announced that it had secured a significant strategic investment from Clearhaven Partners, a Boston-based software private-equity firm. At the time of the announcement, Zixi CEO Gordon Brooks described the partnership with Clearhaven as a "natural fit" for Zixi, and one that would enable the company to "double down on product innovation" and "pursue the significant opportunities" in the fast-growing market for IP-based video systems. We spoke with Gordon to get more insight on the Zixi-Clearhaven partnership and what's ahead for Zixi.

Industry News

UnchainedTV Partners with FAST Channels TV to Launch UnchainedTV Food & Lifestyle

UnchainedTV Partners with FAST Channels TV to Launch UnchainedTV Food & Lifestyle, a New Ad-Supported Streaming Channel Showcasing Plant-Based Recipes & Healthy, Sustainable, Compassionate Living.

Friend MTS appoints Jill Ezard as Chief People Officer

Jill Ezard to lead Friend MTS’s cultural change and initiatives to introduce more effective ways of working as the company meets its ambitious growth targets

Last-Minute Action Boosts Ad Values Throughout Euro 2024 Quarter Finals

Penalties, an extra time thriller and a tenacious comeback meant the viewing and ad trends from Yospace’s global broadcaster base were as dynamic as this weekend’s quarter finals The ad break right before England's first spot kick had almost double the