Redbox, America’s destination for new-release movies and games, today announced the launch of 4K Ultra HD rentals in six test markets. Rental pricing is just $2.50 per night.
“This is a major move for Redbox as we focus on expanding consumer access to home entertainment options across price points and formats,” said Galen Smith, CEO of Redbox. “As the popularity of 4K content increases and pricing of 4K hardware decreases, we’re excited to offer the best viewing experience at the best price for 4K Blu-ray discs.”
The test is rolling out across more than 2,500 kiosks in Los Angeles, Seattle, Austin, Detroit, Miami, and New York City.
“Black Panther,” “The Commuter,” “The Matrix” and “The Martian” are among the first action-packed 4K Blu-ray titles available to rent in test markets. New releases and popular catalog titles will be added weekly, and the number of titles and copies will vary by kiosk and location.
“Redbox has a history of supporting consumer adoption of new technologies and elevating the quality of the viewing experience,” said Ash Eldifrawi, chief marketing and customer experience officer at Redbox. “Our nightly rental model makes the ultimate viewing experience a great deal that’s more accessible to consumers.”
The 4K UHD test adds to Redbox’s recent rollout of Nintendo Switch video game rentals in six markets nationwide: San Antonio, Portland, Seattle, Nashville, Denver and Salt Lake City.
In December 2017, the company announced Redbox On Demand. The service complements the company’s deal-driven, new-release offering at kiosks and broadens Redbox’s selection of movies and TV shows via transactional video on demand (VOD) and electronic sell-through (EST).