Radio.com Launches New "Lean-Back" Video Experience "Looped"
Looped Offers Three Channels at Launch – Pop, Urban and Country – Streaming Music Videos and Original Content from CBS Radio Stations and Radio.com
NEW YORK, NY (07 Dec 2015)
CBS Radio and CBS Local Digital Media today announced Looped, a new video experience for Radio.com, CBS Radio’s online and mobile destination for the best in music, sports, talk and news programming. At launch, Looped will offer three live streaming channels dedicated to playing music videos from Pop, Urban and Country musical genres.
Looped is designed as a “lean-back” viewing experience, playing a constant feed of the best music videos and content related to the channel’s genre. Powered by Vadio’s online music video platform, each Looped channel will feature music videos and original content from CBS RADIO stations and Radio.com – including related news and artist interviews.
“Music continues to be one of the most popular categories for online video, garnering billions of monthly impressions worldwide,” said Ezra Kucharz, President, CBS Local Digital Media. “This naturally engaging form of entertainment is a proven way to reach consumers and deliver effective advertising messages. Each year, we have expanded the amount of original video we create which will serve as a perfect complement to the music videos consumers are already enjoying.”
Users can watch Looped channels by simply streaming the feed live or by skipping around within the feed to access content on demand. After watching an on demand video, the channel will then automatically resume the live stream. In addition, the Looped channels offer click-to-buy functionality within the stream so users can easily purchase the music they enjoy through iTunes.
Radio.com’s new Looped experience is available online and is optimized for the mobile web.
In addition to live audio and video streaming of hundreds CBS Radio stations and drive-time programs, Radio.com presents original shows, live concert webcasts, breaking news, exclusive editorial features and storytelling, and interviews with some of the biggest artists and personalities in the world. Radio.com is available online or by downloading the app for a variety of mobile devices. Other original features of Radio.com include Essentials, Style Files, Rewind, and Artist Interviews.
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS Radio reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns 117 radio stations in 26 markets – including all of the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS Radio, please visit www.cbsradio.com.
About CBS Local Digital Media
Combining the assets of CBS’s owned television and radio stations, CBS Local Digital Media brings together the most trusted brands in media offering visitors a truly “local” experience. Two dozen major market-specific portals, music and lifestyle websites, apps and local commerce platforms take an active role in reaching more than 65 million unique monthly consumers with extensive coverage of news, traffic, weather, sports and entertainment, as well as CBS Local Offers, Best of Guides and business directories. Live audio and video streams and a library of on-demand content from all CBS local stations are available allowing consumers to experience award-winning original programming whether at home, the office or on the go.