MuxIP Announces Innovation for Taking Broadcast Channels into FAST
FASTHub for Broadcast Delivers Cloud-Based Solution for Transitioning Terrestrial Channels Into Live FAST Channels
Los Angeles(27 Mar 2023)
LOS ANGELES – MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it will introduce FASTHub for Broadcast, a cloud-based software as a service (SaaS) solution that takes broadcast channels directly into Free Ad-Supported Streaming Television (FAST) channels, at NAB 2023 in Las Vegas, April 16-19. FASTHub for Broadcast enables satellite operators, broadcasters, and cablers to maximize their infrastructure through a single workflow that creates universal delivery.
FASTHub for Broadcast extends FASTHub’s multi-tenant cloud solution to cover the core elements of broadcast through a single workflow. This single source solution is complementary to existing workflows, and is the first solution to incorporate broadcast and FAST capabilities into a single SaaS platform.
MuxIP will demonstrate FASTHub for Broadcast at NAB 2023 in Booth #W2078 in the West Hall of the Las Vegas Convention Center.
Based on patented solutions from MuxIP, FASTHub for Broadcast’s single workflow for all ad-supported content converts HLS streams into SRT for rapid provisioning of FAST channels. This significantly reduces costs for broadcasters. FASTHub is also the only FAST solution that can reliably and rapidly provision live multichannel experiences.
“The broadcast industry invented ad-supported content delivery, and it now has the opportunity to re-invent it through the unification of broadcast and FAST channel delivery,” said Tom Link, CEO of MuxIP. “We have worked closely with broadcasters and leading satellite operators that see FASTHub for Broadcast as a game-changer for extending broadcast distribution into FAST.”
FASTHub for Broadcast features include:
- IP Delivery: Cable/Satellite/OTA/OTT
- Complete In-Spec Formatting: SCTE/Closed Captions/CBR/ABR
- Delivery on ATSC 3.0 Objectives
- Integration with Existing Ad Sales Operations Monitoring
“FASTHub for Broadcast unifies your workflow across FAST and broadcast,” continued Link. “In real-time, we insert 608/708s, SCTE 35 markers and convert SRT/CBR bit rates and out to any broadcast platform.”
About MuxIP
MuxIP, headquartered in Los Angeles, is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s FASTHub solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP on LinkedIn, Facebook, Twitter and at MuxIP.com.
# # #