Roku and XR Extreme Reach Partner to Drive TV Streaming Ads Performance

XR Extreme Reach (XR), the global technology company that powers the creative economy, has announced an expanded partnership with Roku. This will allow advertisers to link all ads on the Roku platform to performance outcomes and better capitalize on insights from their data to drive targeting that marries creative with audiences. Read more for exclusive insights into the unique benefits of this expanded partnership from Jo Kinsella, President of Extreme Reach, and Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku.

Streaming Media Connect Sneak Preview: Over the Hedge - Monetizing CTV and FAST Channels With Samsung, Roku, TVREV, and IAB Tech Lab

On Wednesday, August 21, adtech expert Tim Ware will moderate the panel "Over the Hedge: Monetizing CTV and FAST Channels as Walled Gardens Proliferate." The emergence of the smart TV OEM has created increasing opportunities for platform distributors and challenges for content providers as distributors grab greater percentages of inventory and revenue splits to generate greater revenue upside to selling the hardware. How do programmers contend with the high costs of programming that require ad support among the next generation of walled gardens in smart TV OEMs? A panel of industry experts from Samsung, Roku, TVREV, and IAB will discuss these issues in-depth.

Altman Solon’s David Dellea Discusses the 2024 Olympics and New Global Sports Survey Insights

Boston-based consulting firm Altman Solon recently released "Going for Gold: The Paris 2024 Summer Olympic Games, media, and digital native fans," which used their annual Global Sports Survey findings to understand how broadcasters are adapting their 2024 Summer Olympics coverage to appeal to a digitally native fan base. David Dellea, Partner, Altman Solon, talks with Streaming Media's Tyler Nesler in-depth about the findings of this survey, and he provides his professional insights and expertise into the rapidly evolving sports media business.

Forecasting Revenue from Streaming Weather Content

The 2024 Streaming Weather Trends survey highlight a potential untapped revenue stream

Streaming Media Connect Sneak Preview: Ex-Factor - Cutting Cloud Streaming OpEx With Zixi, Paramount, SVTA, A+E, and Amazon Web Services

On Wednesday, August 21, Jason Thibeault, CEO, Streaming Video Technology Alliance, will moderate the panel "Ex-Factor: Cutting Cloud Streaming OpEx." An expert group will discuss managing and streamlining cloud OpEx and implementing strategies and technologies for making cloud operations as cost-efficient as possible. Confirmed panelists include Eric Bolten of Zixi, John Barber of AWS, Corey Smith of CBS Sports and Paramount Global, and Dave Klee of A+E Networks.

Ad Tiers and Original Series Driving UK SVOD Market

Despite a contraction in the number of UK households paying for streaming services, the importance of original content to keeping and attracting subscribers is reinforced in new figures from consultancy and data analyst Kantar.

Nominate Now for the 2024 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most innovative gear in the business? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Future Today Partners with iSpot.tv to Measure and Optimize Ad-Supported Streaming TV Campaigns

The cross-platform TV measurement company iSpot.tv has partnered with Future Today, the pioneer in delivering cutting-edge CTV ad-supported solutions. Leveraging iSpot's Streaming Measurement solution, the collaboration focuses on measuring incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.

Games On! Programmatic Ads Compete for Eyeballs at the Olympics

FreeWheel is ready to support a streaming marathon for this summer's Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. Here's what this means for FreeWheel, NBCUniversal, advertisers, and premium sports streaming.

Streaming Media Connect Sneak Preview: Ad Counsel - Delivering Streaming Ads That Convert, With Estrella Media, Vevo, TVREV, Initiative, and Advertiser Perceptions

On Tuesday, August 20, at Streaming Media Connect, Alan Wolk, Co-Founder/Lead Analyst, TVREV, will moderate the panel "Ad Counsel: Delivering Streaming Ads That Convert," which confronts the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discusses innovative technologies and strategies to make streaming ads perform. Confirmed panelists include Christina Chung of Estrella Media, Julie Triolo of Vevo, C.J. Leonard of Infinitive, and Erin Firneno of Advertiser Perceptions.

Snap’s Walled Garden Opens to VideoAmp for Industry-First Strategic Collaboration

Social technology platform Snap has opened its walled garden for an industry-first strategic collaboration with the leading media measurement company VideoAmp. Snap will be able to "independently run supplemental measurement and planning alongside its core advertising" by utilizing VideoAmp's large data and tech engine, VALID. As AR becomes more popular, VideoAmp's current video planning features will also be a useful tool for marketers wishing to investigate and test out new AR formats.

Enhancing Ad Performance for Smaller Streamers with Moloco’s AI Solution

When it comes to delivering effective video advertising, smaller companies often face significant challenges. Unlike major platforms like Amazon, Google, and Meta, these companies lack the extensive viewer data that enables precise ad targeting. Moloco aims to bridge this gap with its AI-based platform and streaming media service, providing smaller streamers with tools to enhance their advertising performance. Dave Simon, General Manager of Growth Initiatives at Moloco, recently discussed the company's solutions and insights from a recent YouGov survey in this interview with Streaming Media's Jan Ozer.

Tubi Returns to Crack the Crowded UK Streaming Market

Fox Corporation's ad-supported streaming service, Tubi, will shortly launch in the UK with more than 20,000 movies and TV episodes available on demand. The FAST service utilises machine learning to deliver personalized user experiences, said the company. Tubi will be available in the UK across every major TV platform, iOS and Android smartphones and on the internet.

Pay TV Gets Serious About Free Streaming

When it comes to free streaming, U.S. growth has been fueled by pure players like Pluto TV and Tubi and connected TV platforms like Roku and Samsung looking to feed cord-shavers and cord-cutters in need of a linear viewing experience. These companies have had a head start and a clear path to test and learn for years. However, in the past 18 months, pay TV players have decided that they too have a role to play in free streaming.

Akta's Cutting-Edge AI-Based Video Platform Continues To Innovate, Leveraging Google’s Gemini

Leading the way in video innovation, Akta's integration enriches video metadata, extracts captions, generates clip descriptions and more

IBC Unveils Lineup for 2024 Show, Promises Tweaks to Familiar Formula

Trade show IBC is back on track to almost pre-Covid levels, and will feature Content Everywhere and AI pavilions, according to organisers, in an update given three months before the show on September 13-16 opens in its usual Amsterdam home.

Roku Enters Stage Left Selling Data with Roku Exchange

Last week Roku announced the Roku Exchange, a "TV streaming-first" advertising solution that connects ad inventory with advertiser demand.

Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets

Recent findings from EDO Ad EnGage found that, for the first five months of 2024, premium streaming platforms such as Netflix, Paramount, Disney, and Warner Bros. have reduced their national TV marketing spending, down 18% to $216.1 million in paid advertising/promotional value. Industry experts Jon Giegengack and Alan Wolk weigh in the factors, such as content overload, subscriber churn, and a refocusing of resources.

SMNYC: Four Debates, Two Topics, One Educational Day

On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.

SMNYC Highlight: Fireside Chat With Roku President Charlie Collier and Media Cartographer Evan Shapiro

On Wednesday, May 22, 2024, at Streaming Media NYC, media cartographer Evan Shapiro sat down with Charlie Collier, President of Roku Media and former President of AMC, for a deep dive discussion about the development and current dominance of Roku, the #1 streaming TV platform in America. They talked about how Roku's UI brings "simplicity and delight" to their EPG, the ways that Roku collaborates with other platforms and publishers, and the need for a new media ecosystem to support creative risk-taking in the streaming era.