Altman Solon’s David Dellea Discusses the 2024 Olympics and New Global Sports Survey Insights

Boston-based consulting firm Altman Solon recently released "Going for Gold: The Paris 2024 Summer Olympic Games, media, and digital native fans," which used their annual Global Sports Survey findings to understand how broadcasters are adapting their 2024 Summer Olympics coverage to appeal to a digitally native fan base. David Dellea, Partner, Altman Solon, talks with Streaming Media's Tyler Nesler in-depth about the findings of this survey, and he provides his professional insights and expertise into the rapidly evolving sports media business.

Q&A: AI in Advertising With Rembrand’s Cory Treffiletti

Cory Treffiletti, CMO of Rembrand, discusses the company's innovative use of programmatic generative AI for virtual product placements, along with how speedily AI is developing within the advertising industry and the ways it is upending the traditional media buying process.

MWC24: Consumer XR Faces Reality Check

XR technology is forecast to rocket from a market value of $55 billion in 2023 to $490 billion by 2030, which holds both a promise and a puzzle. While business to business use of XR has taken hold, consumer applications have failed to move beyond the hype.

Instant Replay: Streaming Media Connect 2024

Streaming Media presented its 13th Connect virtual conference February 19 - 22, 2024, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q4 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included a keynote by Dana McGraw of Disney, titled Disney Advertising, Understanding Audiences: How Disney Advertising Leverages Data Science and Insights to Empower Advertisers, plus several panels covering topics such as app streaming UX design, scaling CTV advertising, measuring FAST success, and AI.

Premier Media Thought Leader Evan Shapiro to Present Closing Keynote Address at Streaming Media East 2023

At this year's Streaming Media East, well-regarded entertainment industry "media cartographer" Evan Shapiro will present the closing keynote address, "The Mind Of The Modern Media Consumer," where he will discuss the latest data and context from the media ecosystem and offer a good sense of where the industry is likely headed next.

ARwall and Webster University Bridge the Gap Between Education and Virtual Production Technologies With New Virtual Production Facility

Webster University has become the first university in the Midwest to have a state-of-the-art virtual production facility thanks to a unique partnership with ARwall, a Metaverse 100 XR technology company.

HP Puts VR to Work With Second Generation Wearable Backpack

This versatile virtual reality computer can be docked and connected to a monitor or loaded into a harness and worn like a backpack.

MediaKind Debuts Live 360º Video Streaming Solution at NAB

Cygnus 360º-as-a-Service lets clients deliver immersive video at up to 8K resolution, and is targeted to live sports, esports, and music providers.

Ooyala Flex Media Platform Gains HEVC and VR360 Support

The company's digital video platform helps customers save bandwidth costs with HEVC support, and gets immersive with VR360.

Content Delivery and Live Streaming Summits Return to Streaming Media East

Both the Content Delivery Summit and the Live Streaming Summit will be back as part of this year's Streaming Media East event, with new chairs and new ideas.

YouTube Introduces SDK for Spatial Audio on Mobile and Desktop

With its latest software development kit, Resonance Audio, YouTube makes immersive video environments even more convincing.

Nokia Axes Ozo VR Camera Citing Slow Industry Development

The Nokia Technologies division will lose 310 of its 1,090 employees, while putting more resources into creating digital health products.

Virtual Reality Causing an Additional 21,000 PB of Traffic by '21

Will new immersive video streams break the internet? Juniper Research says a crisis is coming unless network operators join the standards discussion now.

VidCon '17: YouTube Intros VR180, Announces New Content

Rhett & Link helped YouTube execs share news about a new VR format, minor updates to the YouTube platform, and new content initiatives, as well as the expansion of the YouTube TV service into new markets.

5G Seen as Crucial to the Development of Merged Reality

The rise of virtual spaces could dramatically change how people work, play, and interact. Before that happens, VR needs stable and fast wireless connectivity.

AR Use Will Grow 30% This Year, VR Will Grow 110%: eMarketer

Despite positive growth, both areas see low monthly active adoption. Most AR use is on Snapchat, while 360-videos and photos make up most VR.