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Cloud Video > News

As video providers and content owners look to slash costs, improve efficiency, and stay flexible, they’re turning to the cloud for some or all of the video workflow, from encoding and transcoding to packaging, storage, DRM, and more.  Here you’ll find news, reviews, and analysis of the latest in cloud video services and workflows.

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Telestream CTO Simon Clarke Talks AI, Cloud, and Wirecast and Vantage Trajectories

In a recent interview, Simon Clarke, Chief Technology Officer of Telestream, discussed two key products, Wirecast and Vantage. Celebrating Wirecast's 20th anniversary, Clarke reflected on its evolution from a nascent streaming tool to a robust application used by a diverse range of streaming producers, including educators, business professionals, and houses of worship.

Streaming Media Connect Sneak Preview: Ex-Factor - Cutting Cloud Streaming OpEx With Zixi, Paramount, SVTA, A+E, and Amazon Web Services

On Wednesday, August 21, Jason Thibeault, CEO, Streaming Video Technology Alliance, will moderate the panel "Ex-Factor: Cutting Cloud Streaming OpEx." An expert group will discuss managing and streamlining cloud OpEx and implementing strategies and technologies for making cloud operations as cost-efficient as possible. Confirmed panelists include Eric Bolten of Zixi, John Barber of AWS, Corey Smith of CBS Sports and Paramount Global, and Dave Klee of A+E Networks.

Nominate Now for the 2024 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most innovative gear in the business? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Zixi CEO Gordon Brooks Talks Zixi-Clearhaven Partnership and IP-based Streaming Growth

On June 14, scalable IP-based media transport software supplier Zixi announced that it had secured a significant strategic investment from Clearhaven Partners, a Boston-based software private-equity firm. At the time of the announcement, Zixi CEO Gordon Brooks described the partnership with Clearhaven as a "natural fit" for Zixi, and one that would enable the company to "double down on product innovation" and "pursue the significant opportunities" in the fast-growing market for IP-based video systems. We spoke with Gordon to get more insight on the Zixi-Clearhaven partnership and what's ahead for Zixi.

Akta's Cutting-Edge AI-Based Video Platform Continues To Innovate, Leveraging Google’s Gemini

Leading the way in video innovation, Akta's integration enriches video metadata, extracts captions, generates clip descriptions and more

IBC Unveils Lineup for 2024 Show, Promises Tweaks to Familiar Formula

Trade show IBC is back on track to almost pre-Covid levels, and will feature Content Everywhere and AI pavilions, according to organisers, in an update given three months before the show on September 13-16 opens in its usual Amsterdam home.

Is Live Streaming Stagnating? Give Us Your Feedback!

A new survey takes a critical look at the live-streaming ecosystem

’Round the Horn at NAB 2024: Videon, Telestream, Phenix, Ateme, V-Nova, Twelve Labs, Norsk, Dolby, and NETINT

Any NAB report is like the story of the blind man and the elephant: what you experience is what you touch, representing a fraction of the whole and perhaps not even a good sample. That being said, here's what I touched during the show. Many of these experiences are accompanied by video that I shot of the interviews.

NAB 2024: Top New Tech for a Disruption-Ready Streaming Industry

Exciting new and (mostly) AI-driven tools and services from NAB 2024 that very specific problems, from shooting great iPhone footage to automatically creating short clips to providing live low-latency translation and captioning to creating customized radio programming to building purpose-driven social communities.

Streaming Media Sneak Preview: Computing While Cooling With Netflix, Adeia, the Greening of Streaming, and Help Me Stream Research Foundation

On Wednesday, May 22 at Streaming Media NYC, Dom Robinson, Founder, Greening of Streaming and Director id3as/Norsk, will moderate an all-star panel of leading streaming technology providers and innovators to discuss how to make media's tech stack more cost and energy efficient and implement sound and sustainable best practices throughout the media supply chain, with insights from Sujana Sooreddy, Senior Lead Software Engineer at Netflix, Serhad Doken, CTO of Adeia, and Tim Fore-Siglin, founding executive director of Help Me Stream Research Foundation.

Bitmovin Live Encoder-Akamai Connected Cloud Integration Promises Lower Egress Costs and OpEx Reductions up to 90%

On March 27, Bitmovin announced the availability of its Live Encoder running on Akamai Connected Cloud, promising increased efficiencies for large-scale streams and substantial reductions in data transfer out (DTO) costs that may translate to as much as 90 percent lowered operation costs overall. 

Take Streaming Media's Spring 2024 State of Streaming Survey

The teams at StreamingMedia.com and Help Me Stream Research Foundation are getting a jump on spring by releasing the Spring 2024 edition of the State of Streaming survey. This survey is our twice-annual look at the overall streaming industry. Take the survey today and help us understand just how the streaming landscape has shifted in the past six months.

Instant Replay: Streaming Media Connect 2024

Streaming Media presented its 13th Connect virtual conference February 19 - 22, 2024, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q4 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included a keynote by Dana McGraw of Disney, titled Disney Advertising, Understanding Audiences: How Disney Advertising Leverages Data Science and Insights to Empower Advertisers, plus several panels covering topics such as app streaming UX design, scaling CTV advertising, measuring FAST success, and AI.

Best of CES 2024

Streaming Media's Nadine Krefetz recounts media tech highlights from CES 2024

Live-Streaming Technology Trends 2023 Survey Brief Launches

New survey results show shift in codec, latency, and bandwidth trends

State of Streaming Autumn 2023 Survey Report Launches

Newest version of twice-annual report expands on "pain points" and growth patterns, available for download now.

Netflix Intensifies Dive Into Gaming Landscape

Netflix is making substantial moves in the video game industry. The streaming powerhouse is using the influence it has gained from recent studio acquisitions to develop a wide range of titles based on popular TV programs and films, along with a focus on higher-end games that are manufactured for seamless streaming on both PCs and TVs. This places Netflix in a unique position as a direct competitor with industry giants like Microsoft and Sony. Executives from BrightLine and Future Today provide their analysis of this development.

Wall Street Declares Netflix is Back - How the Streamer is Thriving Through Diversification, Personalization, and Optimization

With Netflix's surprisingly positive Q3 reportings, Wall Street has declared that "Netflix is back." Despite rapidly rising living costs, the streamer has managed to reduce churn and gain new subscribers by cracking down on password sharing, recently launching an advertising tier, making it easy for users to pause their subscriptions rather than cancel, and adding more diversified and personalized programming options.

AI at IBC 2023: The GenAI Is Out of the Bottle

AI dominates IBC discussion but application remains thin on the ground

Report from IBC 2023 - Paramount, Warner Bros., Marvel Execs Discuss the State of MovieLabs 2030 Vision

Adrian Pennington reports from IBC 2023 on a panel of Hollywood CTOs from Paramount, Warner Bros., Marvel, and Universal Pictures focusing on the state of the MovieLabs 2030 Vision, which aims to create a shift from siloed legacy moviemaking workflows to software-based and interoperable cloud workflows.