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Formats/Codecs/Protocols > Blog

In the quest to deliver video at higher quality and lower latency, the streaming media industry is home to an ever-changing array of video formats, codecs, and delivery protocols. Look here for the latest news and trends in HEVC, AV1, VVC, CMAF, WebRTC, MPEG standards, royalties, just-in-time packaging, and more.

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The Quest for Greater Efficiency in Video Processing

Viewer demand for high-quality 4K video content has skyrocketed, and there is an expectation that 8K video will also surge in the coming years. However, with increased resolution comes much larger file sizes, which is challenging for media providers because of the increased storage and processing power needed. Naturally, media companies are seeking ways to process video more efficiently. Frank Schönberger of MainConcept explores how content providers and video services leverage technological developments in video compression and AI to improve efficiency at every stage of the broadcast workflow, from the point of capture to delivery to the end user.

Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.

How Open Caching is Enabling Broadcast-Scalable Streaming Success

Rachel Kahana Samet of Qwilt discusses how open caching enables broadcast-scalable streaming success, especially for live sports broadcasting.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

The Future of CDN Technology: Unlocking the Next Frontier in Video Streaming

The video streaming market is booming, and as video streaming consumption continues to soar, content delivery network (CDN) technology needs to evolve rapidly to keep up. Damien Sterkers of Broadpeak discusses the current challenges with streaming and what measures to take to face them.

Codec Licensing and Web Video Streaming

John C. Simmons, Principal Engineer at John Simmons Consulting, LLC, discusses patent licensing for streaming, which is especially relevant now in light of the recent German court decision in the Broadcom v. Netflix case and Avanci's announced launch of a video streaming patent pool.

Instant Replay: Streaming Media Connect 2023

ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!

The Build vs. Buy Dilemma: Why Media Companies Are Changing Their Approach

Eric Black of Edgio discusses the "build vs. buy" tech dilemma for media companies launching new streaming platforms and why smaller companies need a good relationship with a trusted partner to take on the system integrator role for complete end-to-end solutions.

The Video Captioning Conundrum

James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension.

5 Great Reasons to Attend Streaming Media East

Jan Ozer will lead workshops, presentations, and panels covering advanced codecs, gear for remote productions, WebRTC, low latency, and reducing bandwidth and storage costs at Streaming Media East in Boston May 23-25.

How the IP Media Trust Boundary Brings Security Back to the Center of IP Media Technology

The broadcasting industry can finally benefit from IP media workflows without compromises. The IP Media Trust Boundary removes complexity and renders security a competitive advantage rather than a vulnerability. Media companies are finally able to secure individual streams in hybrid media and mixed IP domain environments. Welcome to the age of secure IP media technology.

How to Choose the Right Format for OTT Video Library Management

ProRes fits most cases, and IMF the rest, but whatever format you're using, metadata is key for efficient video library management.

Testing Wowza's Real-Time Streaming at Scale

Wowza's new ultra-low latency offering can deliver either an RTMP stream or a WebRTC stream, with WebRTC outperforming the legacy protocol

JW Player's Dave LaPalomento Talks VP9, H.264 and More

H.264 still leads the pack, says JW Player's CTO Dave LaPalomento, but for more sophisticated publishers, VP9 offers benefits including bandwidth savings.

VVC's Adoption Hampered by Patent Uncertainty and Low Value

A study from Unified Patents suggests that VVC isn't likely to ever gain widespread adoption due to both royalty issues and technology changes

Submit Your Nominations Now for the 2021 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.

Cloud QC and Monitoring Solutions Drive Superior Streaming Experiences

In today's video-streaming-centric world, cloud OTT monitoring solutions are vital to staying competitive and meeting the demand for high-quality video content on every screen.

Operators Are Perfectly Positioned to Win the Streaming Wars

The migration to streaming opens up a whole range of new experiences for the consumer and exciting business models for operators. The next chapter is to shift to cloud-native media components and media workflows. Operators are primed and ready to lead this change.

LCEVC: Ready for Primetime

The Low Complexity Enhancement Video Codec (LCEVC) is ready for primetime. V-Nova is the primary developer behind the codec, and we talked to CEO and co-founder Guido Meardi about where things stand, both in terms of the technology and licensing structure.