CTV is About to Transform Political Campaigns

Tom Cheli, Chief Strategy Officer, Madhive, discusses how Connected TV (CTV) is set to revolutionize political advertising. According to EMARKETER's forecast, CTV penetration will exceed 80% among 25-to 54-year-olds and 75% among 12-to 17-year-olds in 2024. Additionally, 1 in 3 U.S. users subscribe to free ad-supported TV streaming services (FAST), indicating a willingness to accept ads in exchange for free content.

To Share or Not to Share: Debates and New Approaches on Data Sharing for AI Training

Jose Puga, CEO, Imaginario, outlines the current debates and new approaches on data sharing for AI training, including the risks of sharing data, the main advantages of enabling AI, types of training data, fair use, and more.

Feeling Woozy? Why Immersive Live Sports Might Be Hard To Stomach, and What Can Be Done About It

Ivo Ivanov of DE-SIX discusses the immersive, multisensory experiences that are changing how people watch sports. However, he discusses studies that have found that 30% - 80% of users have experienced mild to severe short-term side effects of wearing immersive technologies. While immersive streaming might represent the future format for live sports, with an estimated CAGR of 24.64% from 2024 to 2031 to reach $133bn, issues such as poor internet connectivity could derail that growth and stop immersive sports in its tracks.

Why the 2024 Olympics Are a Bigger Opportunity for Advertisers Than Ever

The Olympic Games represent the absolute pinnacle of advertising events. Exciting, triumphant, and inspiring, there's simply no other shared TV experience quite like it. Adam Shapiro of New York Interconnect explains why, in 2024, particularly for U.S. advertisers, the opportunities have never been richer.

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

The landscape of Free, Ad-Supported Streaming Television (FAST) channels has significantly shifted in the last 12 months. Once dominated by niche content providers, the market has witnessed a surge in activity from major studios and broadcasters. This influx of premium programming has brought a new level of competition, forcing FAST channels to adapt and optimize their offerings to stay afloat.

The Quest for Greater Efficiency in Video Processing

Viewer demand for high-quality 4K video content has skyrocketed, and there is an expectation that 8K video will also surge in the coming years. However, with increased resolution comes much larger file sizes, which is challenging for media providers because of the increased storage and processing power needed. Naturally, media companies are seeking ways to process video more efficiently. Frank Schönberger of MainConcept explores how content providers and video services leverage technological developments in video compression and AI to improve efficiency at every stage of the broadcast workflow, from the point of capture to delivery to the end user.

The Era of AVOD: Which Metrics Matter Most?

In the era of AVOD, Jeffrey Johnson, Senior Director, Supply and Demand at Verve Group, breaks down which types of metrics matter most, categorizing them by engagement, visibility, and performance.

The Complexities of Sports Streaming Requires Continuous Testing

Adrian Garcia of Applause writes about how the intersection of streaming, sports, and gambling has created a dynamic and rapidly evolving landscape. As streaming technology improves and sports betting becomes more accessible, testing and integration of these elements is needed to transform how seamlessly fans enjoy sports and gambling.

The Future of CTV Will Be Powered by Commerce Media Data

Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and they're not competing. They're converging, and he outlines why that's fantastic news for marketers.

Navigating the Streaming Seas: Paramount's Bold Moves and Future Challenges

In the ever-evolving landscape of streaming media, Paramount's Q1 earnings call revealed a complex picture with a myriad of opportunities and challenges. Amidst shifts in leadership and speculation around strategic mergers, Paramount stands at a crucial juncture. Dan Goman, Founder and CEO of Ateliere, writes discusses how their recent maneuvers will undoubtedly have major repercussions for the global streaming industry.

It’s 2024, Do You Know Where Your Customers Are?

Reaching the various viewers, listeners, and consumers of your media isn't just about your main channels anymore. You have to find ways to engage them where they are, no matter how they want to communicate. In 2024 that involves mobile apps, web apps, websites, streaming apps, other streaming services, and more. It also includes the people providing access to your content - mobile carriers, internet carriers, and cable providers.

At NAB, Content Will be at the Mercy of Connectivity

As broadcasters and content providers head to next week's NAB conference in Las Vegas, a quiet transformation is unfolding within the world of content and, more specifically, content delivery. It isn't just content evolving, but how it is consumed and delivered. That's why connectivity is a major theme at this year's event.

CTV Is on the Verge of Fulfilling Its Creative Promise

Creator-driven ads, full-fledged dynamic creative optimization, and real-time contextual information are coming for Connected TV

Fostering Partnerships to Drive Business Growth in Today’s Media Ecosystem

As the media landscape continues to grow in complexity, media organizations across the value chain face increased challenges to getting their content to audiences quickly, efficiently, and cost-effectively. However, Catherine Gonzalez Pack of LTN outlines how the right MSP partner will enable media companies to accelerate their go-to-market and achieve long-term business success while driving cost efficiencies.

Despite the Boom, Biddable CTV Has Some Big Problems to Address

While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market and a lack of standardized measurement protocols.

Singing in the Digital Subway: How Livestreaming Bridges Our Need for Connection

After human connection hit an all-time low in 2020, people flocked to online platforms like Twitch to fill the sudden void we were suddenly and collectively experiencing. Streaming quickly grew to accommodate passions of all kind, from gaming to cooking to sports and beyond. Lux Narayan, Co-Founder and CEO at StreamAlive, outlines the specific ways that streaming stands to benefit from a conversational atmosphere and offers actionable ways that streamers can implement these interactions to connect with their audience.

Navigating the Dynamic World of Personalized Advertising for Video Streaming

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target specific audiences with tailored content, maximizing engagement and revenue potential. As the streaming industry continues to soar, DAI is a game-changer, promising enhanced monetization and viewer experiences.

Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.

Unlocking Contextual Targeting Opportunities on CTV

TV is being digitized at an interesting time on the digital advertising timeline. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - are going away. This is inconvenient, but David Naffis, GM of CTV at Kargo, argues that it's also a catalyst to force advertisers to test and perfect other targeting methodologies on CTV. One of the most promising is contextual targeting.