Interactive Content Finally Reaches Video: Apester Launches First Ever Interactive Video Product for Digital Publishing
The Digital Storytelling Platform Launches New Interactive Video Engine which Doubles User Completion Rates, Increases Engagement, and Boosts Time on Site
New York, NY(29 Oct 2015)
Apester, the next generation in digital storytelling, announced today the launch of Video Voicrs, the first ever interactive native video engine built to engage, involve and activate readers everywhere. Apester’s video engine reinvents how both publishers and brands deliver and measure video content, meeting the needs of the always-on, always-now generation whilst driving core business goals. Video Voicrs soft launched with prestigious publishers such as Weather.com, with publishing powerhouses like The Telegraph, The Huffington Post, and Little Things set to take part after the release.
“Video is revolutionizing our online world, but interaction is the future,” said Moti Cohen, CEO and Co-founder of Apester. “We work diligently with editorial teams from the world’s most renowned publishing houses and their pain points are clear: the need to overcome a content saturated environment while captivating the notoriously short attention spans of readers, especially with the increasing popularity of mobile devices. The epicenter for each of our engines is user engagement, because without engagement nothing else matters. We all need to realize that in today’s digital publishing world the most precious currency is user attention.”
Apester’s Video Voicrs allow publishers, editorial teams and brands to effortlessly make any video interactive by adding a purely native layer. Within minutes passive videos become an active content experience, putting the action squarely in the hands of the user. Video Voicrs provide additional context to the editorial subject matter driving engagement and reader sentiment, resulting in more than 90% completion rates. As video is the most effective way to monetize on the web, the Apester Video Voicr creates a choice-based user experience and allows brands to integrate messages into the cinematic package.
"We've been working with Apester's quiz tool for the past few months and seen great results. This video engine will open the floodgates in terms of what our writers and editors can do with this tool, said Carina Kolodny, Director of Multimedia Platforms of The Huffington Post. “As the market is flooded with content, offering innovative, interactive experiences is a great way for us to engage with our audience in new and interesting ways."
Founded in 2014, Apester is working with over 600 leading publishers using the platform, including AOL, The Daily Telegraph, The Huffington Post, BBC, Sky, Bild, Weather.com, OK magazine, Cosmopolitan, Food Network, London Evening Standard, USA Today, The Next Web and Little Things and serves over 300 million content impressions a month. Apester’s interactive elements fill a void for digital publishers allowing for a fundamental way to increase time on site while simultaneously delivering greater lifetime user value for both publishers and advertisers.
About Apester
Apester is a digital storytelling platform that drives increased engagement for publishers by integrating the voice of the reader into their editorial coverage. Having launched in 2014 in NYC with R&D offices in Tel Aviv and London, Apester is the leader in digital storytelling, with more than 300M impressions a month and 600+ leading publishers using the platform, including AOL, The Daily Telegraph, The Huffington Post, BBC, Sky, Bild, Weather.com, OK magazine, Cosmopolitan, Food Network, London Evening Standard, USA Today, The Next Web and Little Things.
Apester’s interactive elements (Voicrs) provide an immersive and engaging experience, with an average click-through rate of close to 20 percent. Apester's unique engagement model opens many kinds of monetization opportunities for publishers, while creating new types of native ad experiences for brands as they can now interact more directly with their customers.