Float Left Launches New Children’s Brand Founded by Former Head of Walt Disney TV on Roku
Float Left launched Beani.tv, a new children’s brand founded by the former head of Walt Disney TV, globally on Roku earlier this year. The Beani app is a free, ad-supported (AVOD) channel built with Flicast, Float Left's flagship OTT solution. The app is
West Palm Beach, FL(18 Nov 2020)
Float Left launched Beani.tv, a new children’s brand founded by the former head of Walt Disney TV, globally on Roku earlier this year. The Beani app is a free, ad-supported (AVOD) channel, integrated with Float Left’s technology partner, JW Player, a powerful, flexible platform of video services for playback, streaming, and engagement, and Google Ad Manager, a complete platform for managing advertisements and growing revenue.
Float Left’s extensive experience with children’s brands allowed for a quick and smooth design process that catered towards Beani.tv’s target age group of 3- to 8-year-olds. The home screen showcases a large “featured” row, followed by categories of videos carefully curated by the Beani.tv team. Beani.tv delivers safe, fun, programming that strives to create a sense of belonging and community. Whether learning the alphabet, singing songs, learning a new skill, or watching an unboxing, children immediately feel connected to the content that shows real kids doing real things.
“We couldn’t be happier with the choice we made to have Float Left as our technology partner. Their collaborative attitude, efficiency and sophisticated technology, played a critical role in helping us get Beani.tv off the ground. We believe we have some innovative ideas for how to approach the OTT marketplace and look forward to launching those in the near future with the help of Float Left.” - Dean Valentine, Founder & CEO at Beani.tv
Float Left utilized its end-to-end OTT solution, Flicast, to build the Beani.tv app for Roku. Flicast is a customizable, yet cost-effective solution that drives user engagement. Its powerful user-interface, advanced platform features, and integration capabilities make Flicast a highly-desired solution that ensures seamless delivery and exceptional user experiences. Flicast is supported on all major connected TV devices, various smart TVs, iOS mobile, Android mobile, and web.
“We are thrilled to be working with the Beani.tv team and with the results we’ve seen from Beani.tv’s Roku launch. When Beani.tv approached us regarding their need for an OTT solution, we knew Flicast would be the perfect fit! The Beani.tv team takes an innovative approach and we look forward to implementing new, advanced features and additional platforms to assist in the growth of the Beani.tv brand.” - Nick Febrizio, Float Left Director of Sales
For more information about Flicast or any of our other OTT services, email Float Left at sales@floatleft.tv.