Erin Firneno, a published thought leader, advises leading media companies on important marketing trends and industry dynamics. Erin has extensive experience conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms.  Erin has deep expertise in market research and has led the research work at advertising sales organizations, including The New York Times. At Advertiser Perceptions, Erin is focused on working with clients such as  Tubi, The Walt Disney Company, NBCUniversal, Netflix , Roku, and Snapchat.