-->
Save your FREE seat for Streaming Media Connect this August. Register Now!

Encoding.com Goes Ludicrous With Ultra-Fast Encoding Service

Article Featured Image

Encoding.com says its new encoding service is so speedy, it had to call it Ludicrous HLS. With it, content owners can process their HD and ultra-HD long-form videos in a fraction of their actual length. For example, the service took a 2-hour HD movie and created 9 output renditions packaged for HLS in 15 minutes.

News 2Ludicrous HLS works by splitting the original video into small sections, running all transcoding and packaging options in parallel, then combining the sections back together. It should be a big help, the company believes, as 4K, 8K, and HDR video file sizes get larger. Getting it to work smoothly on the backend was an engineering challenge.

"Ludicrous HLS required a rather significant architectural enhancement for Encoding.com's platform in regards to how we store, monitor, and distribute video segments to compute resources," says Greggory Heil, founder and chief encoding officer at Encoding.com. "A split and stitch encoding job is one of those things that is rather trivial to do manually or at small scale, but a fundamentally more complex cloud architecture is required to pull it off at the scale Encdoding.com has achieved."

Just ahead of the NAB conference, Encoding.com also announced support for Apple ProRes and Dolby Vision, and noted that Nielsen has certified the company to insert Nielsen CPVOD audio watermarks into video.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Encoding.com Talks Telestream Acquisition and Powering M&E VOD and Broadcast Workflows

"Now the same tools that power Vantage on prem are being incorporated into Encoding.com cloud," says Telestream VP Cloud Revenue Jeff Malkin (formerly president of Encoding.com). "We will leverage the framework to add new tools and make an unrivaled cloud solution." 

AWS Promises 25x Faster Processing With Accelerated Transcoding

NAB attendees are getting a first look at Amazon Web Services Accelerated Transcoding, a cloud-based feature for ultra-fast video processing.

Buyers' Guide to Context-Aware Encoding 2019

2018 was the year that context-aware encoding (CAE) went mainstream, but 2019 will be the year that context-aware encoding reaches critical mass.

Good News: AV1 Encoding Times Drop to Near-Reasonable Levels

The first tests of AV1 showed glacial encoding times that seriously detracted from the codec's usability. But since then encoding times have improved enough that AV1 is almost usable—and we've got the charts to prove it.

Encoding & Transcoding 2018: Part 1

Encoding and transcoding are at the heart of every OTT and online video workflow. The first article in this three-part series gives an overview of the technologies and a look at three major players in the space: Harmonic, AWS Elemental, and Telestream.