BrightTALK Unveils New Talks Platform, Redefining Industry Standard for Live Webinars
SAN FRANCISCO(30 Oct 2019)
BrightTALK, the online event and live webinar platform trusted by more than 8 million industry professionals, today announced the launch of Talks, a new presenting experience that reimagines the B2B live video experience for speakers, viewers and marketers.
The Talks platform marks a comprehensive redesign of BrightTALK’s live presenting experience, adding advanced HD video capabilities powered by best-of-breed cloud technologies for maximum reliability. As a leading provider of webinar solutions for more than a decade, BrightTALK pioneered the shift from simple “voice with slides” webinars to a richer and more engaging multimedia model. The launch of Talks continues this strategic evolution and provides a wide range of new storytelling formats for BrightTALK’s more than 1,000 mid-market and large enterprise clients.
One key innovation is Talks’ multi-speaker webcam panel, which lets users stage panel discussions like those seen at real-world industry conferences. Viewers can see all presenters’ live video feeds in a clean and professional split screen that provides a more refined alternative to rival offerings. This boosts audience engagement by displaying each speaker’s face clearly and showcasing real-time interactions among panel-members.
Talks provides professionals with an expanded range of content formats such as live stream interviews, casual talk-show chats, recurring live-broadcasting content series, and live-video Q&As that brings a human touch to product demos. These new, more varied formats help users forge authentic, meaningful connections with prospects and customers. BrightTALK data confirms that clients who use diverse webinar and video-content formats see up to 60% more total engagement.
“Talks marks another major milestone as we continue to reinvent and reimagine webinars and live online events," said Paul Heald, CEO and co-founder of BrightTALK. "We continue to redefine how professionals expand their career skills and networks online. Thanks to BrightTALK, tens of thousands of people are already joining online summits and engaging directly with world-class experts without leaving their desks.”
BrightTALK’s interactive live-broadcasting platform and feature sets are widely used by industry professionals to share thought leadership and drive business growth, with more than 100,000 professional videos and webinars across 50 industry sectors and job functions now hosted on the platform.
About BrightTALK
BrightTALK brings professionals and businesses together to learn and grow. More than 8 million professionals engage with 100,000+ free talks and 1,000 online summits to discover new technologies, learn from trusted experts, and enhance their careers. Thousands of businesses use BrightTALK's AI-powered content and demand marketing platform to grow revenue. BrightTALK was founded in 2002 and has raised more than $30 million in venture capital. Clients include Symantec, JP Morgan, BNY Mellon, Cisco, and Amazon Web Services.