Bottle Rocket Partners with Baltimore Ravens and Launch New Apple TV App
Leveraging Bottle Rocket’s proprietary video distribution platform, The Baltimore Ravens are one of the first NFL teams to offer streaming video on Apple TV
Addison(18 Sep 2017)
Today, Bottle Rocket announced the launch of the latest app to leverage its AWE video distribution platform. The new streaming video app, called Ravens TV, was developed in collaboration with the Baltimore Ravens and is available for free on Apple TV. This addition makes the Baltimore Ravens one of the first NFL teams to have this type of video experience available to fans.
“The ability to distribute our Emmy Award-winning video content via an over-the-top platform is an important step forward in reaching Ravens fans in their home no matter where they live,” said Senior Vice President of Ravens Media Michelle Andres. “The availability of our programming on-demand from the living room couch is an entertainment and convenience play on behalf of our fans.”
Bottle Rocket’s AWE (Anywhere. Watch. Experience.) platform provides global broadcast networks and independent content creators a refined platform for native app development and elegant UI/UX for streamed video. Viewers watch their favorite content on their preferred devices on the couch or away from home. AWE brings viewers and content creators a reliable multi-platform experience with device-optimized features. This platform has been leveraged by leading brands such as The Oprah Winfrey Network, GSN (Game Show Network), The Hallmark Channel, NBC, and Scripps Networks Interactive.
“We are excited to have the Ravens on the AWE Platform,” said Judy Johnson, Product Owner of AWE. "The AWE platform was designed for both large and small video content owners to quickly and efficiently launch amazing video experiences on mobile and OTT streaming devices with the backend services businesses need, including support for ads, analytics tracking, and app management tools. Working with the team, we were able to get the Raven’s app developed and launched on Apple TV with both VOD and live content in only a matter of days.”
Ravens TV will give fans access to a variety of different types of streaming content straight from the team from the comfort of your own couch, or from anywhere else. The experience will give fans access to a broad curated selection of the Ravens Productions’ library of video and live-streamed programming, including Ravens Report, Ravens Wired, Ravens Unscripted, and Final Drive.
“Distributing content to your audience in the most convenient and frictionless way possible is key. Our AWE platform has been leveraged by many well-known, highly-rated apps to better connect with and engage audiences via streaming media. We couldn’t be happier to have partnered with the Baltimore Ravens to bring the fans more of what they want,” says Calvin Carter, Founder and CEO of Bottle Rocket.
About Bottle Rocket
Headquartered in Dallas, Bottle Rocket is a mobile/connected device specialist that defines, designs and develops applications that connect future-focused brands to their customers. Through sophisticated, yet simple, technology-enabled experiences, our partners strengthen their businesses through enhanced user and brand interactions. Our more than 350 iOS, Android, streaming device, wearable, AR/VR, voice, and TV experiences have set new standards in connecting people to what they want and redefining how they live their lives. Bottle Rocket is a mobile specialist at the center of WPP, the world’s largest communications and customer experience services group. To learn more, visit us at bottlerocketstudios.com or drop us a note at hello@bottlerocketstudios.com.
About the Baltimore Ravens
Entering their 22nd year of existence, the two-time Super Bowl Champion Baltimore Ravens have earned a playoff berth in six of the past nine seasons. Since head coach John Harbaugh’s arrival in 2008, Baltimore has posted the NFL’s fourth-most total victories (95), won the league’s second-most playoff games (10), advanced to an impressive three AFC Championship contests, and in 2012, captured the World Championship in Super Bowl XLVII. The Ravens, who also won Super Bowl XXXV during the 2000 campaign, have made the playoffs in seven of the past 11 seasons – producing three AFC North Division titles during this time (2006, 2011 and 2012).
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