Accedo and Jump Launch Data and UX Consultancy Offering for Sports Events
Accedo and JUMP Data-Driven Video have launched a joint offering to increase business impact for sports events broadcasters. The offering combines data and UX expertise to enable sports rights holders to rapidly respond to audience insights
Stockholm, Sweden and Madrid, Spain,(06 Sep 2022)
The new offering will see Accedo and Jump meticulously analyze existing data and user experience to deliver a growth strategy that will help sports broadcasters increase user retention and unlock new revenue streams. It has been constructed to address the challenge of collecting and analyzing the right data points, as well as being able to respond quickly with a coordinated plan of relevant marketing and user experience adaptations to maximize impact. Accedo and Jump will ensure that data is organized and unified in a way that supports decision-making as well as making sure the user base is effectively segmented to allow data-driven marketing campaigns.
Bleuenn Le Goffic, VP Strategy and Business Development, Accedo, commented: “Sports events require huge levels of investment in rights. At the same time, video providers have only a short period of time in which to ensure acquisition and retention post-event. As part of this service, we will help sports bodies identify key influences that drive sports fans to register, convert, and churn, while providing them with the strategic tools to rapidly roll-out changes to the user experience that are most likely to increase engagement and retention.”
Silvia Werd, Marketing Director, Jump Data Driven Video added: “This offering combines Jump’s expertise in developing data-driven video strategies with Accedo’s longstanding and widespread experience of creating and evolving sports-related video user experiences that will resonate with the intended audience. This combined strategy has proven to be effective, having already enabled TDMAX, the leading OTT sports platform in Costa Rica, to increase its marketing ROI by more than 179%.”
Accedo will be demonstrating its range of services and solutions to deliver and grow engaging video experience on its booth (5.D65) at IBC from 9-12th September. Find out more about Accedo at IBC and book a meeting.
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About Accedo
Accedo helps the world’s leading video service providers deliver and grow engaging video experiences. Over the past 15+ years, we have developed a deep understanding of the video service ecosystem that helps us deliver scalable solutions for clients of all shapes and sizes. We provide a combination of the products and services needed to support our customers at every stage of the video business journey, from strategy and conception through to delivery and post-launch optimization. We help clients stay at the forefront of innovation by leveraging new technologies and business insights to gain and maintain a competitive edge.
Accedo was founded in 2004 and today has over 600 employees in 17 offices across the world. Clients include global organizations such as Globo, NBC Universal, Deutsche Telecom, Telefonica, Showtime, CNN, Tata Sky, and TVNZ.
Website: www.accedo.tv
Twitter: www.twitter.com/accedotv
Facebook: www.facebook.com/accedo.smarttv
LinkedIn: https://www.linkedin.com/company/accedo-tv/
Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
helen.weedon@accedo.tv
About Jump
JUMP Data-Driven Video is the one-stop shop for your video service data needs. Its platform —powered by Big Data, Artificial Intelligence, and Machine Learning— provides advanced insights and personalization to increase audience acquisition, retention, engagement, and marketing effectiveness.
Visit JUMP at www.jumpdatadriven.com to learn more, or contact info@datadriven.com
Media Contact:
Silvia Werd
Marketing Director
+34 633 42 19 19
silvia@jumpdatadriven.com