December 5, 2012
Spotlights

2013 Online Video Executive Prediction: Haivision

There’s no doubt that 2013 will continue to ring with themes including cloud encoding, OVP’s, TV Everywhere, and as new devices hit big box and online retail, we’ll continue to talk about how to deliver content to every connected device. For the enterprise, however, 2013 brings an interesting challenge -- to encourage user-generated content and, through simplified workflows and metadata automation, to make that content available to the right audiences wherever they may be.

Having provided online video solutions for over a decade, I’ve learned the importance of reliable encoding, stable infrastructures, the ever-changing world of codecs, player technologies, and all the other moving pieces of the puzzle that allow companies to effectively reach their audiences. I also continue to hear how organizations are tired of the fragmentation in the market and are looking for companies/partners who can bring solutions and services that complete the ecosystem including encoding, transcoding, asset management, publishing, and analytics. At Haivision, that is precisely what we’re building moving into 2013, a complete video platform for simple and automated high quality video delivery from the source to the screen, servicing our entire customer base within the education, house of worship, military/ federal, sports & entertainment, enterprise, and medical markets.

Organizations are always seeking to improve communication and collaboration with their audiences by reducing traditional distribution costs, making known and unknown content readily available securely and, most importantly, providing compelling, engaging, and valuable user experiences. 2013 will be their year.

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